Landing Page 1: Body Care Brand Founders
TARGET PERSONA
female founder, 28-42, launched DTC body care/beauty brand 2-5 years ago. Just got accepted to Fearless Fund, Pronghorn, New Voices Fund, or Hello Alice. Program requires monthly P&L within 30 days. Currently doing own books or has $100/mo bookkeeper who doesn't understand DTC brands. Revenue $150K-$800K annually via Shopify. Uses co-packer for manufacturing. Desperate for clean books to access accelerator network + funding.
HERO SECTION
Headline
Your accelerator just asked for a monthly P&L.
Your books can't produce one.
Subheadline
Bags is the financial growth partner built specifically for Black-owned DTC beauty and body care brands. We'll restructure your QuickBooks and deliver your first monthly P&L in under two weeks—from your Shopify export and bank statements alone.
Primary CTA
Book Your Free Financial Review →
Secondary CTA
See How It Works ↓
Trust Bar
✓ Backed by Google
✓ Featured in Forbes & Black Enterprise
✓ 4,000+ Entrepreneurs Helped
✓ $7M+ Raised by Our Clients
THE PROBLEM
Section Headline
You Got Into The Program. Now They Want Clean Books.
You just got the acceptance email you've been working toward for years. Fearless Fund. Pronghorn. New Voices Fund. Hello Alice. digitalundivided. The opportunity is real—the kind that changes everything—but buried in the welcome packet is a requirement you weren't ready for:
Submit a monthly Profit & Loss statement to your program coordinator within 30 days.
You open QuickBooks for the first time in months. Here's what you see:
Your Shopify revenue posts as a single lump deposit every week. No breakdown by product line. No SKU-level detail. No way to tell which body butter is carrying your business and which facial serum is barely breaking even.
Your co-packer invoices sit in "Uncategorized Expenses" because nobody ever told you those should be Cost of Goods Sold. You've been entering them the same wrong way for 18 months.
Your chart of accounts was set up by you—or someone on Upwork for $75—with zero understanding of how a DTC product brand actually works. Product samples are mixed with marketing spend. Raw materials are buried in office supplies. Your influencer gifting budget is categorized three different ways.
That $100/month bookkeeper you hired six months ago? They reconcile your bank account once a quarter, send you a PDF with one unexplained number at the top, and disappear. When you emailed asking for a P&L, they said it would be "extra."
Your brand is real. Your revenue is growing. Your products are in people's hands. Customer reviews are glowing. Retailers are reaching out. But the financial infrastructure—the thing your accelerator needs to see before they write the check or open the door to their network—just isn't there yet.
And now you have 30 days.
You need someone who already knows your world. Not a generalist accountant who's going to ask you what Shopify is. Not someone who thinks co-packer invoices belong in operating expenses. Not another freelancer who'll take your money and leave you exactly where you started.
You need a financial partner who's done this exact build for founders in your exact position—and can move fast.
WHAT BAGS DOES FOR YOU
Section Headline
We Rebuild Your Books For DTC Product Brands—Fast
What SecureBags Actually Is:
SecureBags isn't accounting software. It's a financial growth partner specifically designed for Black-owned product brands, boutique fitness studios, and creative service businesses. You get:
A dedicated accountant who specializes in DTC brands (not a generalist who's never seen a Shopify payout)
Weekly bookkeeping service (we categorize every transaction so you never touch QuickBooks)
Monthly financial reporting delivered by the 15th: P&L, Balance Sheet, Cash Flow Statement, plus CFO-level insights
A customer success manager who checks in monthly
A funding coach who connects you to capital when your books are ready
Access to the Bags platform: dashboard, lender-ready document reviews, AI-powered financial insights
You don't buy software and figure it out yourself. You get a team that does the work for you—and teaches you how to read the numbers.
1. We restructure your QuickBooks for a DTC product brand—properly
Not a generic template. Not a "close enough" setup. A chart of accounts built for how your business actually operates:
Shopify payouts mapped correctly (not lumped together as one mystery deposit)
→ Example: Your bank shows $12,450 deposited from Shopify. Bags breaks it down to show $8,200 from body butter sales, $3,100 from facial serums, $950 from sample sets, and $200 from shipping fees.
Co-packer invoices categorized as Cost of Goods Sold (where they belong)
→ Your $4,500 invoice from your co-packer for 500 units of body butter goes into COGS—not "Operating Expenses"—so your gross margin calculation is accurate.
Packaging, raw materials, and manufacturing costs in the right expense buckets
→ Glass jars, labels, boxes, filling fees—all tracked as COGS. Office supplies like pens and printer paper stay in Operating Expenses where they belong.
Product samples tracked separately from marketing costs (because samples are COGS, not marketing)
→ That box of 50 sample-size products you sent to influencers? It's a product cost (COGS), not a marketing expense. Bags categorizes it correctly.
Influencer gifting, PR boxes, and brand partnerships categorized correctly
→ Gifted full-size products = COGS. Paying an influencer for a post = Marketing. Bags knows the difference.
Revenue by product line so you can see which SKUs are actually profitable
→ After 90 days, you'll know: "Body butter nets 65% margin. Facial serum nets 45%. Sample sets break even." Then you can decide where to focus.
Everything structured the way an investor, lender, or program coordinator expects to see it—not the way QuickBooks auto-categorizes on day one.
Why This Matters Specifically for Body Care Brands:
DTC beauty/body care has a unique cost structure that generic bookkeepers miss:
Co-packer relationships mean you're not manufacturing in-house. Your COGS includes filling fees, batch minimums, and ingredient costs—but not factory overhead or equipment.
Sample economics are critical. You give away hundreds of units per month via PR, influencer gifting, and retail partnerships. If those aren't tracked as COGS, your margins look 15-20% better than they actually are.
Shopify + wholesale hybrid models create two revenue streams that need separate tracking. DTC margin is typically 70%+. Wholesale margin is 40-50%. If you lump them together, you can't price intelligently.
Bags knows this. Your $100/month bookkeeper doesn't.
2. We build your first monthly P&L in under two weeks
Your program coordinator's deadline is real. We don't make you wait 30-45 days for a "full onboarding cycle."
Here's how it works:
Day 1-2: You send us your Shopify export and connect your bank account (view-only access—we never move money)
Day 3-7: We review every transaction, rebuild your chart of accounts, and map your COGS structure
Day 8-14: We produce a clean Profit & Loss statement—the exact document your accelerator is asking for—with line-by-line breakdowns of revenue, COGS, and operating expenses
You submit it on time. The program starts. You're in.
And unlike that PDF your old bookkeeper sent, this P&L actually makes sense. You can see your gross margin. You can see which expenses are fixed vs. variable. You can answer the question "how's the business doing?" with real numbers—not a guess.
3. We close your books every single month by the 15th
After that first P&L, we don't disappear. We become your ongoing financial partner.
Every month by the 15th, you get:
P&L (Profit & Loss Statement) – Revenue, COGS, operating expenses, gross profit, net income
Balance Sheet – What you own, what you owe, what you're worth
Cash Flow Statement – Where money came from, where it went, what's left
CFO Insights Report – What changed this month, why it changed, and what to focus on next
You never miss another reporting requirement. You always know what your margins are. And when your program coordinator emails asking for financials, you have them ready in 60 seconds.
Most importantly: You stop spending Sunday mornings trying to figure out QuickBooks and start spending that time growing your brand.
4. You get a dedicated accountant who already knows your world
Not a generalist who's going to ask you what Shopify is.
Not someone who's never worked with a DTC brand before.
Not a bot, a ticketing system, or a rotating cast of contractors.
A real accountant who knows exactly:
What a Shopify payout looks like in QuickBooks (and how to map it correctly)
What a co-packer invoice should be categorized as (COGS, not operating expense)
How to handle product samples vs. influencer gifting (different buckets)
What your program coordinator is going to ask for before they ask for it (because we've done this before)
You don't explain your business from scratch. We already speak your language.
You also get:
A Customer Success Manager who checks in monthly and makes sure you're on track
A Funding Coach who connects you to capital when your books are ready
This is a team, not a tool.
5. We connect you to funding when your books are ready
Once your financials are clean and lender-ready, our funding coach connects you to CDFIs, PO financing providers, and equitable lenders who specifically fund Black-owned DTC product brands.
Here's the reality: Clean books don't guarantee approval. But they give you a real shot.
Our clients see 4.5x higher approval rates at equitable lenders compared to founders who apply with messy books or no books at all. Why? Because lenders need to see:
Consistent revenue growth (your P&L shows this)
Healthy gross margins (your COGS structure proves this)
Manageable expenses (your operating expense breakdown demonstrates this)
Positive cash flow trends (your Cash Flow Statement confirms this)
Bags builds those documents. Then we introduce you to the lenders who want to fund businesses like yours—and we walk you through the process.
We don't fund directly. We connect. We prepare. We guide. And when you get approved, it's because your business earned it.
HOW IT WORKS
Section Headline
From Messy Books to Monthly P&Ls in 14 Days
Step 1: Book a 15-minute financial review call
We walk through your current QuickBooks setup, your Shopify data, and what your accelerator is asking for. No sales pitch. Just a clear assessment of what needs to be fixed and how long it will take.
Step 2: We audit your books and send you a clear action plan
Within 48 hours, you'll get a breakdown of:
What's wrong with your current setup (in plain language, not accounting jargon)
Exactly what we'll fix and how we'll fix it
What your first P&L will look like (with sample formatting so you know what to expect)
A clear timeline and quote (no surprises)
Step 3: We restructure your chart of accounts and produce your first P&L
In 10-14 days, you'll have a monthly Profit & Loss statement ready to submit to your program coordinator. Clean. Accurate. Lender-ready.
This isn't a rush job. It's a proper build. But we move fast because your deadline is real.
Step 4: We become your ongoing financial partner
Every month by the 15th:
P&L, Balance Sheet, Cash Flow Statement delivered
Monthly CFO reporting that explains what changed and what to focus on next
Less than 30 minutes of your time per month after onboarding (we handle the rest)
No annual contracts. No cancellation fees. Month-to-month. You can pause or cancel anytime.
PROOF
Section Headline
We've Done This Before. For Founders Just Like You.
✓ Bags has built monthly P&L reporting for founders in Fearless Fund, Pronghorn, New Voices Fund, and OMBW cohorts
This is a core vertical for us, not a new pitch. We know what accelerators ask for because we've delivered it dozens of times.
✓ Black-owned DTC beauty brands in our client base average 20+ months of active tenure
One of the stickiest cohorts we serve. When founders find a financial partner that actually works, they don't leave.
Real examples (anonymized):
Dosso Beauty: 25.6 months active
Bath Notes: 24 months active
Six Gldn: 24.3 months active
Eating Love: 31 months active
✓ Clients with Bags-managed books see 4.5x higher approval rates at equitable lenders
Clean financials aren't everything—but they're the foundation. Lenders fund businesses they understand. Bags makes your business understandable.
✓ Founders save 10+ hours per week on financial management after onboarding
Those Sunday mornings you've been spending in QuickBooks? They're gone. You get that time back.
✓ 4,000+ entrepreneurs helped. $7 million raised.
Backed by Google. Featured in Forbes and Black Enterprise.
What Clients Say
"They gave me a system to look at what my debt-to-income ratio was, what my loans look like, what the repayment plan looked like, along with all of my books. Everything in one place."
— DTC brand founder, 25+ months active
"I wish I would have found Bags sooner! My journey to find funding was incredibly disheartening and I'm so grateful for a company like Bags that solved this problem for me and so many other founders."
— Product business owner, Pronghorn cohort
"Really appreciate the quick turnaround on everything. Literally first month we got something booked."
— E-commerce business owner, New Voices Fund
PRICING
Section Headline
Transparent Pricing. No Surprises.
Bags Plus — Starting at $565/month
What's included:
✓ Weekly transaction categorization (we handle it, you don't)
✓ Monthly P&L, Balance Sheet, and Cash Flow Statement (delivered by the 15th every month)
✓ Dedicated accountant + customer success manager + funding coach (real humans, not bots)
✓ Access to Bags platform (dashboard, lender-ready document reviews, AI-powered CFO insights)
✓ Custom debt strategy and funding support (when your books are ready)
✓ Historical clean-up available (starts at $160/month per fiscal year if your past books need to be fixed)
Month-to-month. No contracts. No cancellation fees.
Pricing adjusts based on monthly revenue, reviewed quarterly. If your business grows, your plan grows with you. If you need to pause, you can pause.
Add-ons (billed separately):
Tax prep and filing
Tax advisory ($100/hour)
Multi-entity support (if you have multiple businesses or subsidiaries)
FAQs
Section Headline
Common Questions, Straight Answers
Q: What if my books are a complete mess?
A: We've seen it all. Seriously—uncategorized transactions going back three years, COGS mixed with operating expenses, revenue recorded wrong, duplicate entries, missing invoices, all of it.
If your books need historical clean-up (reconciling past months or years, fixing miscategorized transactions, rebuilding your chart of accounts from scratch), we'll give you a clear quote before we start. No surprises.
Historical clean-up starts at $160/month per fiscal year. If you need 2022 and 2023 cleaned up, that's $320/month added to your Bags Plus plan until it's done.
Q: Do I need to switch to a new QuickBooks account?
A: No. We work inside your existing QuickBooks account as a guest with view-only access.
Here's what that means:
We can see your transactions and categorize them
We can build reports and financial statements
We cannot move money, delete transactions, or make changes without your explicit permission
You always own your books. If you leave Bags tomorrow, your clean financials go with you. We never hold your data hostage.
(If you were on Bench, you already know why this matters.)
Q: How long does onboarding take?
A: 10-14 days for your first P&L if your accelerator has a deadline.
Full onboarding (linking bank accounts, uploading past financials, restructuring your chart of accounts, setting up ongoing workflows) can take up to 30 days total, but we prioritize getting you that first monthly P&L fast because we know deadlines are real.
After onboarding, you'll spend less than 30 minutes per month on financial tasks. We handle the rest.
Q: What if I already have a bookkeeper?
A: You have two options:
Option 1: Keep them and use our Platform Only plan ($14.99/month) for dashboard access, funding tools, and AI-powered CFO reports. You handle the books, we give you the infrastructure.
Option 2: Replace them entirely with Bags Plus. If your current bookkeeper isn't building monthly P&Ls or structuring your books correctly, you're paying for work that doesn't move your business forward.
Most founders who come to Bags from another bookkeeper say the same thing: "I was paying someone, but I still didn't have the financials I needed."
Q: Can Bags help me get funding?
A: Yes—but only after your books are clean and lender-ready.
Here's how it works:
First: We fix your books. Clean P&L, proper COGS structure, accurate financial statements. This is the foundation.
Then: Our funding coach builds a custom funding plan based on your business needs (PO financing, working capital, growth capital, etc.)
Next: We match you with pre-qualified lenders from our 60+ lender network (CDFIs, equitable lenders, product-focused lenders who fund Black-owned brands)
Finally: We guide you through the application process and make sure your financials are presentation-ready
We do not fund directly. We connect you to the right lenders and make sure your books give you the best shot at approval.
Q: What happens if I get denied for funding?
A: If you've been denied before, it's often because your books weren't lender-ready—not because your business wasn't fundable.
Bags makes your books lender-ready first. That means:
Clean, consistent revenue tracking
Proper COGS categorization (so gross margins are accurate)
Operating expenses broken out clearly (so lenders can assess burn rate)
Cash flow visibility (so lenders can see repayment capacity)
Once that foundation is in place, we resubmit to lenders who specifically fund businesses like yours.
4.5x higher approval rates aren't magic. They're the result of presenting your business the way lenders need to see it.
Q: Do you work with businesses outside of beauty and body care?
A: Yes. Bags works with DTC product brands across categories (beauty, wellness, food & beverage, apparel, home goods).
This landing page is written specifically for Black-owned body care founders in accelerators—but if your business model is similar (Shopify-based, co-packer manufacturing, DTC sales), we can help.
FINAL CTA
Headline
Your accelerator's deadline is 30 days away.
Your first P&L can be ready in two weeks.
Subheadline
We've done this before. For founders just like you. Let's get your books right—and get you funded.
Primary CTA Button
Book Your Free Financial Review →
Secondary CTA
Final Trust Bar
✓ No annual contracts
✓ No cancellation fees
✓ Month-to-month
✓ You own your QuickBooks
✓ We're guests, never gatekeepers
Starting at $565/month. First P&L delivered in 10-14 days.